For IT services firms: the positioning problem comes first.
Most services firms do not have a pipeline problem, they have a sameness problem — four hundred competitors describing themselves in the same words. Outbound built on top of that fails expensively. We sell services firms the diagnostic: who you are actually for, why anyone should pick you, and what to say. If the answer is clear enough to run campaigns on, we will tell you who should run them.
GTM Diagnostic
Fixed fee · two to three weeks · from $5,000
An evidence-based ICP and a defined negative ICP. Three ranked positioning options with a recommendation. A dated 90-day campaign plan. It ends in a written document your board can read — and it is yours when the work is complete.
- Who you are for
- Why buyers should choose you
- What to say and where
200 Riverside Blvd, New York, NY 10069
Ideas to Impact, Lane 3, Baner, Pune 411045